How to Build a Canva Brand Kit (Even If You’re Just Starting Out)

Learn how to build a professional Canva Brand Kit from scratch—perfect for small teams, nonprofits, and anyone ready to stay on-brand with ease.


Creating consistent, on-brand visuals doesn't have to be complicated. With Canva’s Brand Kit feature, your team can stay visually aligned across social media posts, flyers, event materials, and more—all without needing a professional designer for every project.

Here’s a simple guide to getting your Brand Kit up and running:


Step 1: Set Up Your Canva Pro Account

First things first: if you're a nonprofit organization, you may be eligible for Canva Pro for free! Learn more and apply here.

Once you're on Canva Pro, head to Brand → Brand Hub in your Canva dashboard.


Step 2: Upload Your Logo(s)

Add your primary logo, secondary logo, and any alternative versions (like icons or vertical formats).
This makes it easy to drag-and-drop the right logo into any future design.


Step 3: Choose Your Brand Colors

Pick your core brand colors—and stick to them!
Upload your official color palette by adding HEX codes, and give them easy-to-remember names (like "Main Blue" or "Accent Gold").


Step 4: Set Your Brand Fonts

Upload or select your primary typefaces for headings, subheadings, and body text.
Setting this once ensures every flyer, post, or presentation looks cohesive and polished.


Step 5: Organize Brand Elements

If you have branded backgrounds, patterns, icons, or custom graphics, upload them into organized folders.
This will save your team time—and avoid "off-brand" improvising later.


Pro Tip:

Once your Brand Kit is set up, you can easily apply it to Canva Templates, ensuring every piece your team creates stays visually consistent.


Need Help?

At EyestormDesign, we specialize in setting up Canva Brand Kits and Template Systems for cultural nonprofits, museums, and mission-driven teams. We can help you go from scattered visuals to brand-aligned content—without the stress.

Schedule Your Free Consultation!

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